For Brian CIC is the outcome of a long career working therapeutically with people living with dementia and their families and friends. The principles behind the concept of this enterprise are an application of Personal Construct Psychology, which essentially sees each person as a personal scientist, testing out their theory of the world around them through their behaviour.

For Brian is an experiment to test out Clare's understanding about living with dementia, which has evolved over many years. One aspect of her learning is that everybody is different, and while there are key themes, supporting people in living with dementia is needs to embrace those differences and evolve in an ongoing process of co-production.

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